The education sector is the keystone industry for any country.
Not only does it contribute substantially to a nation’s economy, but the education industry also grants educated, dutiful, responsible, and hardworking citizens. They can be an asset to any country.
The education sector has changed over the years, and today’s operating systems are vastly different from previous years. Educators used to frown upon students using technical devices. Now, they encourage them to use technology and expand their horizons. Moreover, a wide variety of educational fields have emerged and had further boosted the industry. Experts predict that the advancement of technology will continue to change the landscape of education and remote learning.
Education is Moving Online
The modern world is intensely competitive. An increasing number of educational institutes are coming forth, proposing different degree or certification programs and courses online. Excess of options is taking the competition to another level. Schools, colleges, and universities struggle to make their mark and attract students. The education approach has also changed. People no longer depend on newspapers and magazines to search for a suitable education institute. They use technology to get an insight into the market. On search engines they come across various institutes that they did not know existed via the world wide web.
Digital marketing has taken education promotion to another level. More and more institutions are using it to attract people and persuade them to enrol in their programs. Digital marketing is here to stay, and it is further growing by the day.
As much as digital marketing has boosted educational promotion, schools, colleges, and universities need to be careful with their marketing techniques. While devising the marketing techniques, they should keep the target audience in mind. Target customers for various education levels are different, and the higher education marketing strategies cannot be the same as a promotional technique of the elementary school level. Below we are giving an inclusive insight into how digital marketing makes a difference in the education industry in unprecedented times:
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Expanded Reach
Digital marketing has helped educational institutes reach a broader audience. The Internet has removed the terrestrial borders, and anyone can access information from anywhere. Digital marketing has boosted online education marvellously as people can enrol in foreign universities without requiring a student visa and attending traditional classes. It has allowed people to learn more about their preferred schools without visiting them.
Various institutions give a virtual tour and advertise their strengths and offerings, and it helps in attracting more people. Moreover, institutes can use social media platforms to boost their brand. There are multiple ways to go about this through Facebook Remarketing, an Instagram Business profile, LinkedIn paid ads – you name it. You can learn more about social media marketing on various websites like the ClickDo Blog.
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Personalized Approach
People feel a sense of familiarity and develop a fondness when some stranger addresses them with their names. Personalized advertising is not possible on other channels. Still, digital marketing has given schools and universities opportunities to reach a target audience on a personal level. Data-driven marketing and SEO tools provide an insight into your customers’ activities, and educational institutes can use these data to design personalized digital marketing campaigns by identifying your target group and designing specific posts and ads for them. The effect of personalized marketing is powerful, and it results in more students enrolling in your institution or more traffic to your website.
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Enhanced Communication
Digital marketing gives different platforms where educational institutes can interact with customers. Institutes no longer need to hire people who can respond to other people’s queries as technology has brought forward different devices. Besides, human beings answering questions require an extended human workforce, which means more money.
Institutes can install chatbots, and it will give instant replies to people’s queries. Chatbots are a software solution that has pre-installed answers, and it responds to people’s questions accordingly. Providing immediate solutions to problems is an effective way of attracting more customers. Email, social media, and websites are great platforms where universities and schools can reach out to people to enhance communication. Customer experience is vital in marketing, and improved communication helps educational institutes give target customers a seamless experience.
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Cost-Effectiveness
Various education institutes are on tight budgets and cannot afford to invest heavily in marketing. Therefore, digital marketing has outshone other marketing channels, as it has proven to be more effective and efficient. Educational institutes can send their message to even more people without spending huge amounts. For example, investing in social media marketing does not break the bank but can be more impactful, reaching far more people around the world that may be prospective students. Learning digital marketing for free adds a lot of value to any organisation and the SeekaHost University offers free courses in SEO, blogging and social media marketing and more.
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Measuring Results
Performance tracking is crucial for marketing campaigns. Other marketing channels have time-consuming and complicated processes to measure marketing results. Digital marketing can give a detailed report like heatmaps in less time, and with fewer errors. Schools, colleges, and universities need to use the appropriate marketing tools and track their performance. Various software helps analyse results, and institutes can utilize these data to evaluate a campaign’s effectiveness and retargeting.
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Boosting Conversion Rate
When it comes to the conversion rate, traditional methods of marketing have not proven to give high rates. However, digital marketing achieves a high conversion rate. SMS, emails, and WhatsApp messages generally get a response because they are private. Through different channels of digital marketing like video streaming via YouTube for example, colleges and universities can directly connect with their students. Institutes can utilize location tracking software and target customers, and it will allow them to determine audiences within their community.
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Building a Reputation
Educational institutes need to build a reputation and earn a prestigious college or university’s badge, which can set them apart from their competitors. Reputed institutes provide students with better education and use advanced tools to enhance their learning. Prestigious universities get more applications of students. In previous times, institutes had to work hard to build their name. With digital marketing, the process has become relatively easy, and institutes can build their reputation by devising effective campaigns.
For example, suppose your institute caters to a specific field. In that case, your marketing strategy should revolve around it, and you can feature a reputed person of that particular field in your campaign. You can display the education ratings of your institute, and it will help in attracting more people. Institutes are in cut-throat competition, and an appropriate marketing technique can help you make a name for yourself. Digital marketing gives various platforms to publish students’ first-hand experiences. Their reviews will function as a magnet in pulling in people.
Education Needs Digital Marketing
Digital marketing is not a new concept, but it has progressed by leaps and bounds in the past few years. Various industries are venturing into its arena to expand their reach and give a boost to their brands. Digital marketing has made a major difference in the education sector, as people’s approach towards institutes has changed. They prefer taking a virtual tour of various institutes before zeroing down on one, investing substantial funds in their education. And in times of a global pandemic prospective students may prefer more flexible remote learning options. Hence, reaching people in education via the Internet is inevitable.
Living on the university campus makes the transition from home smoother. Busy students do not have to worry about their daily commute, grocery lists, or utility bills. There is more time for extra courses, clubs, or even side hustles compared to living in an apartment off-campus.
Australia is one of the best destinations for students who want a quality education. It has been placed at the top of the UN Human Development Report. 100 percent of their kids are enrolled in primary and secondary school. And 94 percent of the citizens above 25 years have secondary education. The teacher-student ratio in Australia is 14:1. The nation supports its teachers by giving them incentives especially those in rural hardship areas.
South Korea is famous for its standardized tests. Students in this republic are usually assigned to both private and public schools. And they perform remarkably well according to the education performance report. South Korean parents are well-known for spending thousands of dollars on 
Who thought that lots of academic breaks can help with improving the performance of students? The Finland education system mandates that their children should begin studying at age seven and have a fifteen-minute outdoor session after every hour. The school day comprises of five hours only. And while students are not graded until fourth grade, their achievements cannot be ignored. Finland has consistently taken the sixth position in reading and twelfth in math in the PISA survey. And it’s not a few students who take the lead. The disparity between the strongest and weakest students in Finland is very minimal.
Norway has been rated the best when it comes to human development by the UN. The number one priority of this nation is education. At the moment, the nation spends 6.6 percent of its total GDP on education. This is 1.5 percent more than the United States. It also keeps the student-teacher ratio at 9:1. It relies on a national curriculum that teachers use to educate their students. The students are not defined by their grade level. Some of the amazing courses that you’ll find in their learning institutions include music, food, and health and physical education. Their system is working at an optimum level. 100 percent of the population in Norway is enrolled in learning institutions. And 97 percent have secondary education.
Singapore is one of the nations that heavily supports academic education. Their education system is exam-oriented. This means that the nation strives to teach children mostly academic skills and they are famous for their 
The Netherlands takes the eighth position in Pearson’s education ratings. It provides alternative languages that students in grades one to four can learn. They have managed to keep their graduation rate at 94 percent by funnelling extra funds to the minority and poor students. As UNESCO reports, primary schools with a high proportion of minority students have an average of 58 percent more support staff and tutors compared to other learning institutions.
It’s always important to prepare in advance for a job interview, but take the time to practice your virtual presentation too. Fortunately, this is easy to do because many apps like Zoom or Microsoft Teams allow you to record video calls. Find a willing friend or family member to roleplay an interview with you and watch it back to decide whether you need to make any changes.
Most of the workforce has spent time working at home in recent months, so everyone’s familiar with what can go wrong in online meetings! If you’re interrupted or you temporarily lose your internet connection, try not to panic. Simply apologise and ask to continue from where you left off.
UI design: An app-building project starts with the design. You need to make a rough sketch of the app, and its different screens and then put those sketches into professional wireframing tools to come with a more furnished design idea. There are several great sketching and wireframing tools in the market to help you with the app design. You can do your own research or speak to 
Building the app: Now when it comes to developing the app you may not always require coding expertise, and you have several helpful tools that can help you build the entire app in a streamlined manner by putting the things in order. If you want to build an app without these tools you need expertise with programming languages like Swift for iOS development and expertise with Java or Kotlin, C++, and Objective C. It is also advisable to have a working knowledge of the frontend languages like Javascript, HTML5, and CSS. This may sound scary, but many online courses or YouTube videos can help out with the basics.
With the advanced interactive features from a site like 
Explaining lessons becomes a lot easier when students can see the teacher while they use the traditional methods to impart lessons on the young students.
Building a new environment in the game requires concentration because you will have to be attentive for a long time doing a single task.
In schools, teachers introduce various activities to enhance student’s general knowledge and awareness regarding current issues. Being a student, this task appears as the most challenging for most of us. However, who knew, it would become beneficial for us to study for defence exams.
In school, many students used to dislike Math, and it somehow results in low scores in exams. Well, one cannot risk the same while preparing for government exams. To get a grip on mathematics, the students need to develop a proper mindset and practice hard to solve mathematical problems. Even if it seems hard at some point, one must not lose hope and keep trying. It would be easier to refer to a school textbook for math and practice some exercises.
We all know that passing a defence exam is a hard task. If students are aiming for better scores and achievements, then they must plan out their entire schedule. During our school time, we used to stay almost 6-8 hours in school and study seriously. Well, students need to bring back this schedule and apply it in their daily routines.
Julian Thompson, Vice President, Global Regulatory Operations and Pfizer’s Sandwich Site Head says about this project
At Pfizer, a 150-year-old successful biopharmaceutical company, we apply science and our global resources to bring therapies to people that extend and significantly improve their lives. We manufacture health care products, including innovative medicines and vaccines and enter into emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. We collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world.
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